In the last century, society witnessed a gradual but remarkable shift in its approach to individual wellbeing. The emergence of what is referred to as society’s therapeutic turn has fundamentally changed how we perceive and address various aspects of mental and physical health challenges in society and education. Public health responsibility has gradually moved from the societal to the individual level and towards health as a personal performance and resilience metric, shifting the focus away from the structural issues that cause health problems in the first place. Today, it is widely accepted that schools, as service providers, also have an active responsibility to foster the wellbeing and health of students. As health problems are destigmatised and increasingly raised to the surface, an urgent pressure to change has descended upon music institutions, putting their social capital and legitimacy at stake. As a result, discussions focusing on awareness about musicians’ health have become ubiquitous. Yet, despite institutions’ scramble to demonstrate action, the causal factors of ill health remain mostly unaddressed. In this article, I argue that a reason for this is that the musicians’ health debate has accidentally followed a mainstream style of discourse on health that is influenced by three phenomena in modernity: society’s therapeutic turn, the wellness industry, and the influence of New Public Management on education.